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Services

Strategic Vision has a broad and deep understanding of research methods and consulting strategies. At the base of Strategic Vision's wide array of research and consulting service offerings is the proprietary ValueCentered method. Beyond this method we offer a wide range of research and consulting services. Strategic Vision's expertise and methods have been used to understand every step of the product or service cycle: from new concepts, new product development, testing and segmentation; from existing brand equity and future brand extensions; from corporate culture consulting to communications.

This section highlights how Strategic Vision's far-reaching expertise has helped past clients and how it can help your organization.

Strategic Vision Services


Strategic Vision has a broad and deep understanding of research methods and consulting strategies.

Comprehensive, Integrated & Actionable

Connecting the surface-level attributes and benefits of a brand, product or service to the underlying ValueEmotions and images to capture the total experience, and provide actionable insights.

Emographics

Systematically measure and quantify the ValueEmotional profile of a population, mapping consumers' personal emotions.

Pulse of the Customer®

Giving manufacturers and service providers the opportunity to gain access to targeted consumer feedback in a four hour to two day turnaround.

SmartGreen®

Connecting Total Quality with "green" issues such as fuel economy and environmental friendliness, based on actual customer experiences and weighted to those aspects which best predict advocacy and future loyalty.

Strategic Window®

An online platform for the visualization of survey results in real time, enabling manufacturers and service providers to take informed and efficient action.

True Innovators®

Understanding the population that might embrace innovative products or services, justifying the investment needed to create them and leading to future success.

Other Services

An extensive capability ranging from Brand Imagery and Equity research to Corporate culture consulting, strategic positioning to customer satisfaction, retention and loyalty.

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