Our California-based corporation is recognized internationally as a leading expert in understanding deep-level personal values and human insights and how these factors influence attitudes and decisions.

We have decades of experience and in-depth information in many industries developing database sets, trends, strategy, and innovative techniques to understand the motivation behind decision-making. This innovation has led to a new ground-breaking methodology in which for the first time, jury research contains tangible quantitative support for clear identification of opportunities for understanding, and decision-making influence.

Using REKG (Responsorial Electronic Key Graphing), favorable-vs-unfavorable responses are graphed and matched to line-by-line testimony or presentation of evidence, for rapid analysis by our consultants and legal counsel.

REKG used conjunctively with ValueCentered Interviews allows detailed exploration of the most significant decision-making influences. Our consultants establish a personal one-on-one dialog, in which there is freedom of expression of the deeper held values that act as filters or distortion of testimony and evidence.

Our clients will benefit from a comprehensive understanding of how jurors will make decisions on their presentation, as well as that of opposing counsel. We provide quantitative and qualitative reports that clearly identify opportunity and measure effectiveness in detail not achieved by other consultants. Our post trial studies offer clarification of significant judgments/verdicts.

We can have a significantly higher degree of success with identifying and dealing with pre-decisional distortion, bias, and providing actionable client strategies and solutions that drive successful litigation outcomes.